‘The Observer’ is a camera bag designed and developed for Douchebags. The bag aims to combine the style and aesthetics of current Douchebag products, whilst offering the protection of professional camera cases.

Douchebags are an urban and active lifestyle brand that challenge the traditional approach to luggage. Their mission is to make better journeys through smarter travel gear.

The marketing and advertisements created for the final product also had to match the current branding of ‘douchebags’ promotional material. The adverts produced were inspired by the simple and clean adverts currently produced by ‘douchebags’ for their own products. This process gave me experience of matching a client’s existing brand identity and producing work that further adds to the brand’s image.